Recommended 10-15 delegates. Offered in-house.  Available as a public programme in Johannesburg in 2013. Dates on the right hand side of this page. Two full days depending on client’s requirements.

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Whether it’s an email, a persuasive proposal, an important report or a letter, your writing says volumes about your professionalism. Skillful business writing can make your reputation and earn you the respect you deserve. Poor writing can destroy it.

Content

1.   Introduction and Context

  • How to ensure that your message is packaged in an attractive, professional manner that achieves the desired results.
  • General writing guidelines

A selection may be made from the following modules:

2.   Persuasive proposals
3.   Comprehensive reports
4.   Letters
5.   Memorandums
6.   Minutes & Agenda
7.   E-mail etiquette

In each of the modules above, the following content is covered.

  • Identifying the intended audience & their expectations
  • Purpose & function of the document
  • Planning the document
  • Components of the document
  • Background information and how it affects the selection of appropriate method
  • Structure  & lay-out (format)
  • Style & tone
  • Appropriateness
  • Checklists – did I hit the mark? Characteristics of an effective document

8.   Strategies to ensure that your writing is well received and achieves the desired result.

  • Overcoming barriers to effective communication
  • The importance of revising and editing

Recognizing errors and checking for accuracy
Writing Skills

    • Using plain language in business
    • Logical sequence
  • Attractive information packaging: Writing positively and persuasively
  • Hand-out: Persuasive writing assessment

Conclusion and application

Practical application: examples from the workplace are used for discussion & analysis with a view to making improvements.

Please note that this is our standard outline. As there a different kinds of business writing depending on the context, this programme can be adapted to the needs of the client for in-house training.

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