Recommended 10-15 delegates. Offered in-house.  Available as a public programme in Johannesburg in 2013. Dates on the right hand side of this page. Two full days depending on client’s requirements.

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Whether it’s an email, a persuasive proposal, an important report or a letter, your writing says volumes about your professionalism. Skillful business writing can make your reputation and earn you the respect you deserve. Poor writing can destroy it.


1.   Introduction and Context

  • How to ensure that your message is packaged in an attractive, professional manner that achieves the desired results.
  • General writing guidelines

A selection may be made from the following modules:

2.   Persuasive proposals
3.   Comprehensive reports
4.   Letters
5.   Memorandums
6.   Minutes & Agenda
7.   E-mail etiquette

In each of the modules above, the following content is covered.

  • Identifying the intended audience & their expectations
  • Purpose & function of the document
  • Planning the document
  • Components of the document
  • Background information and how it affects the selection of appropriate method
  • Structure  & lay-out (format)
  • Style & tone
  • Appropriateness
  • Checklists – did I hit the mark? Characteristics of an effective document

8.   Strategies to ensure that your writing is well received and achieves the desired result.

  • Overcoming barriers to effective communication
  • The importance of revising and editing

Recognizing errors and checking for accuracy
Writing Skills

    • Using plain language in business
    • Logical sequence
  • Attractive information packaging: Writing positively and persuasively
  • Hand-out: Persuasive writing assessment

Conclusion and application

Practical application: examples from the workplace are used for discussion & analysis with a view to making improvements.

Please note that this is our standard outline. As there a different kinds of business writing depending on the context, this programme can be adapted to the needs of the client for in-house training.

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