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You Can’t Front Load Relationship Selling

Relationship selling (as opposed to transactional selling) seeks to build trust with chosen customers in order to lock in loyalty. Our very best endeavours don’t always work perfectly. Products need servicing, things break and advice given today can be outdated in weeks or months as markets continually adjust. But customers are astute – they seek […]

Customer Service: Why You Shouldn’t Go The Extra Mile

You don’t need to be a regular churchgoer to often hear one of life’s most sensible maxims: “Do unto others as you would be done by” It is this maxim alone, more than any other that epitomizes the principle of customer service – simply provide the level of service that you yourself would be happy […]

Conflict: A Secret Weapon?

Being human we experience a powerful compulsion to retreat from conflict that is not of our own making. Put simply, if it’s not my problem, why should I have to deal with it? Answered simply, there can be many lasting benefits to approaching conflict as an opportunity – rather than as a barrier to peace. […]

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