Customer Service: Is It Instinctive?
“A customer is someone with whom you have dealings.” – Congruence Training This definition of a customer, which we coined in November 1996 when we started our customer centric journey, is important. Because if you’re human, you’re a customer to many brands and people every day. Chances are you also have multiple customers whether or […]
Customer Experience (CX) Five New Kids on the Block
In this article Congruence MD Paul du Toit discusses five CX drivers that are edging to the top of the customer priority list and why they matter now. Positive customer experiences are driven by great products or services supported by efficient systems and service excellence. These are not the exclusive domain of powerful brands – […]
Should Customer Experience Be Predictable?
You and your partner are out to dinner at a fine restaurant. The leather-bound 16-page menu arrives with multiple options for hors d’oeuvres, mains and dessert. The wine list is overwhelming. The discussion is dominated for some time by the complexities of choice available until, with some hesitation, decisions are made. The conversation meanders until, […]