A week ago 2,000 copies of my latest book arrived in 84 cartons – exactly 6 months after I started writing it. It’s wonderful to hold the book in my hands – with the beautifully designed dust cover protecting the classy hard cover casing. I finally had all the writing, editing, proof-reading, layout, design and planning contained in one neatly packaged volume.
My self publishing journey has been one of ongoing discovery. For those treading this path for whatever reason, perhaps my experience will provide some useful insights?
The Book of Persuasion, my most recent publication which went to my editor in January this year was researched over a period of time, but penned in December 2024 – around 42,000 words. To me, writing is the fun part – and as with my previous 3 books one of the most rewarding of pursuits.
Once the purpose of the book is conceptualised (in this case changing minds while building trust) I’ve always sought the right editor at the start of the writing process – someone with an insight into what the book sets out to achieve.
For that reason, all 4 of my books have different editors. Once my editor is familiar with the script, I expect ongoing consultation through the editing process. Proof-reading is just one element of an editors job. Their task is to transform my writing into a book that the reader won’t want to put down.
Since I write “how to” books rather than fiction, my books are intended to be referred back to over time. I prefer hard cover ensuring that the book will survive travel, rough handling and above all – time.
We’re taught not to judge a book by its cover, but that’s exactly what we do. A dust cover provides 2 extra flaps for bookmarks. The added information can help readers decide whether to buy it or not. My designer not only creates the cover I want but the layout too. He understands the correct dimensions so that I can publish it on international platforms.
Layout is important since the interior adds to the look and feel of the finished product. This can only be done once editing, and preferably independent proof-reading has been done. As the author you should also proof-read your own book in full – prior to and after layout.
As a self publisher deadlines can always be shifted, but once it’s printed you can’t adjust that run. You want to publish a book of which you can be proud.
Watch someone pick up a book. Not everyone is the same, but most glance at the cover then flip it over to read the back. If the back cover is of interest they’ll open the book – sometimes at the front or in the middle. I like to check the Foreword or Preface and then the table of contents, flipping through 3 or 4 testimonials.
The manner in which the first few pages of a book are laid out provide insight into what you can expect. In particular, if the title and subtile have caught my attention, I’m hoping that the Foreword will tell me what I can expect. It sets the tone – so the person that writes it should know you, and should have read most of the book. In choosing Dr Ray Laferla to pen my latest Foreword, I had someone who knows me well and read every word of the book’s maiden draft first.
You also want to provide readers with testimonials from credible people, so you would need to make digital copies available to them well in advance and provide a deadline. If you can print a few advance copies for those who prefer real paper, then do that too. I got this tip from Kim Vermaak. I like to get a dozen testimonials that I have one for the front cover, one for the back and about ten to go near the front. These need to be ready in time for lay out and cover design.
The last few pages of the book is where you can put your bibliography, acknowledgements and a one pager about the author. You can also feature your previous publications.
I set up my distribution channels and printing options at the start of the editing stage. A good distributor will not only get your title into the main book stores and outlets, but set up book launches and book signings too.
An ISBN number is required for digital, paperback and hard cover versions. By the time the book is laid out, sized and ready for printing you want to know who is printing it and what your specifications are. You should also request a timeline from your printers so that you can start planning book launches and marketing.
Your journey has just begun. You’ve gone to a lot of time and trouble to put together a valuable book which you know your readers will love. Since it’s no good writing a masterpiece which nobody reads, it’s time for the crucial stage – to market your book.
[to be continued]
Paul du Toit, Author and Certified Speaking Professional
